There’s no doubt about it - these are confusing and difficult times for brands. While it might be tempting to cut costs and hibernate your way through this mess, it’s important to remember that a crisis can be an opportunity - but only for those who act. During the 2008 Financial Crisis, the brands that responded best didn’t just weather the storm, but recovered faster and reached new heights once on the other side.

Here at Blue Orchid, we’ve done our homework - we've put together some key tips on how brands can best connect with their clients in these tumultuous times.

As a Bahamian agency, we're proud to have a lot in common with world-class agencies for globally recognised brands like Reebok, Rolls-Royce and Netflix. Along with an expert team and a knack for savvy campaigns, we're excited to announce another commonality for Blue Orchid - a Gold medal win at the 2020 Muse Creative awards for the successful Kalik Radler social media campaign.

The novel coronavirus has rocked the world, cratering markets and dominating headlines. No single event has simultaneously impacted the lives of this many people in generations.

Needless to say, these are strange and uncertain times for all, businesses and brands included. Organizations the world over are adapting their communication strategy to match the circumstances, because if one thing is certain, it’s that brands’ messaging must address COVID-19 head-on.

The ads that have best resonated with audiences have not been declarations of discounts or sales announcements - now is not the time for the hard sell. The biggest communication lesson from the pandemic thus far is that empathy trumps opportunism.

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