SO REFRESHING

kalik radler

 

In a world where every beer brand is competing for the title of Most Refreshing, Kalik Radler takes it to the next level. The combination of natural fruit juice and Kalik beer is So Refreshing that it is putting Air-Conditioning Workers out of a job. And in the summer heat of The Bahamas, that’s a big deal! 


The guerrilla campaign was launched with “real” cellphone footage of the AC strike shared on WhatsApp and social-media news channels. This was backed up by a temperature-based sales promotion in which Radlers went on sale when summer temperatures reached over 90 degrees.

 
Asset 1Blue Orchid - Muse Award.png
 
 

RESULTS FOR POPULATION OF 280K OF LEGAL DRINKING AGE

242k+ SOCIAL REACH
77k+ SOCIAL ENGAGEMENT
35% INCREASE IN SALES VOLUME DURING MONTHS OF CAMPAIGN
45% INCREASE IN SALES VOLUME YEAR OVER YEAR

 

Click to watch our campaign case study

Kalik Radler So Refreshing Advertising - social media graphic design content production
Kalik Radler So Refreshing Advertising - social media graphic design content production
 
Kalik Radler So Refreshing Advertising - social media graphic design content production
 
Kalik Radler So Refreshing Advertising - social media graphic design content production