There’s no doubt about it - these are confusing and difficult times for brands. While it might be tempting to cut costs and hibernate your way through this mess, it’s important to remember that a crisis can be an opportunity - but only for those who act. During the 2008 Financial Crisis, the brands that responded best didn’t just weather the storm, but recovered faster and reached new heights once on the other side.
Here at Blue Orchid, we’ve done our homework - we've put together some key tips on how brands can best connect with their clients in these tumultuous times.