GET MONEY SMART
The central bank of the bahamas
In a country where two thirds of the population are living paycheck to paycheck, Get Money Smart Bahamas was designed to improve the everyday Bahamian’s relationship with money. This award-winning, fully-integrated financial literacy campaign for The Central Bank of The Bahamas provides a “journey” to financial empowerment through a range of easily-digestible topics, tools and content spread across a range of platforms, from digital to social, radio, print and events.
RESULTS OVER 7 MONTHS
240,000+ FACEBOOK REACH
1,700 FACEBOOK FOLLOWERS
261,000+ TWITTER IMPRESSIONS
250+ NEWSLETTER SUBSCRIBERS
16,000+ WEBSITE PAGE VIEWS
2018 SUMMIT INTERNATIONAL AWARDS
MARKETING EFFECTIVENESS AWARD [PLATINUM]
TV Commercial for the campaign focusing on financial choices.
The first of many educational videos allowing you to learn the language of money.