#PROUDTOBE
Kalik, The Beer Of The Bahamas needed a hard-hitting campaign to celebrate the 50th Anniversary of Independence of a people as refreshing and unique as their national beer. What better way than letting the people tell their own story of what makes them #ProudToBe?
Whether I like rake n scrape or rap, Carnival or Junkanoo, Almond milk oR carnation cream, Pancakes or boil fish, mayo OR SOUR LIME on my conch salad, WHETHER my navel string buried in the backyard or lost in the landfill. I AM BAHAMIAN. Independent & proud to make my own rules.
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