KEEP VYBING
PITON BEER
If vybing is all about having fun and connecting, then vybing is what St Lucians do best. It's is in their DNA - a particularly resilient gene that keeps the party going whatever life throws at them, even COVID-19. While social distancing may keep St Lucians physically apart, they will always find ways to “Keep Vybing.” Through this timely sentiment campaign, Piton celebrates this positive national spirit, by showcasing the diverse ways in which Lucians #KeepVybing in the face of adversity.
Using real time Social Listening tools, we track trending positive topics in St Lucia and identify content and individuals that are "Vybing." We applaud those who are spreading the good vybes with customised, branded Piton content, including graphics, gifs and personalized videos. We call on influencers to share the positive vybes and support the #KeepVybing movement.
RESULTS ACROSS INSTAGRAM & FACEBOOK:
64% VOLUME GROWTH
300K+ IMPRESSIONS
10K+ ENGAGEMENT
65% GROWTH IN POSITIVE SENTIMENT
