DAT KIND OF BEER

KALIK LIGHT PLATINUM

How do you position a light beer with a high alcohol content? We launched Kalik Light Platinum - a “light” beer that packs a punch - as the official “Party Beer” of The Bahamas. The campaign featured the Platinum Ambassadors - a collection of the hippest young Bahamians to endorse a premium beer guaranteed to upgrade your drinking experience and fuel your maximum moments. Kalik Light Platinum went on to become the official beer of Bahamas Junkanoo Carnival, showcasing the Platinum Effect in one of the largest cultural celebrations of the event year.

RESULTS ACROSS 6 MONTHS

1 MILLION + FACEBOOK IMPRESSIONS
190K + REACTIONS 
300 + SHARES
ACHIEVED CAMPAIGN SALES VOLUME TARGETS
OFFICIAL “PARTY BEER” OF JUNKANOO CARNIVAL