WHO ARE WE!

 

KALIK - BEER OF THE BAHAMAS

Tides are a changin’ in The Bahamas and a social-media-savvy generation is crying out for forward-thinking brands to put them in the picture. What better platform than Junkanoo for Kalik - Beer of The Bahamas - to tell the story of a cultural phenomenon that binds the nation? 

When Junkanooers shout WHO ARE WE! at the onlooking crowd, it’s as much a rallying cry as it is a rhetorical question. The booming response depends on the group that you support - “SAXONS”, “VALLEY”,“ROOTS” or other - chanted like the supporters of a soccer game. However, through this campaign, which culminates in a 30min Junkanoo documentary showing in national cinemas, we suggest a new response. One that brings us together. If Junkanoo is the heartbeat of the Bahamas, and Kalik is the beer that we drink in our most Bahamian moments, then the common answer to WHO ARE WE! is #WeAreJunkanoo. 

 
Who Are We Campaign nominated as finalist for Heineken Commerce Awards 2020
 

RESULTS FOR POPULATION OF 280K OF LEGAL DRINKING AGE

3.7M+ IMPRESSIONS
393K+ VIDEO VIEWS
380K ENGAGEMENT

144,000 CANS SOLD IN 2 MONTHS

30% TOTAL VOLUME GROWTH OVER CAMPAIGN PERIOD

 

Click to watch our campaign case study

 
 
Kalik Who Are We! Campaign Social Media Content Production Graphic Design
Kalik Who Are We! Campaign Social Media Content Production Graphic Design
Kalik Who Are We! Campaign Social Media Content Production Graphic Design
Who_Are_We_Newspaper_Front_Wrap Print Advertising Traditional Marketing
Who_Are_We_Newspaper_Back_Wrap Print Advertising Traditional Marketing
Who Are We Strip Ad - Newspaper Advertising Print Advertising Traditional Marketing Graphic Design