We launched Kalik Light Platinum - a “light” beer that packs a punch - as the official “Party Beer” of The Bahamas. The campaign featured the Platinum Ambassadors - a collection of the hippest young Bahamians to endorse a premium beer guaranteed to upgrade your drinking experience and fuel your maximum moments. Kalik Light Platinum went on to become the official beer of Bahamas Junkanoo Carnival, showcasing the Platinum Effect in one of the largest cultural celebrations of the event year.

RESULTs across 8 months

190,000 Unique Face book Users Reached

1 Million + Total Facebook Impressions