PRODUCTION | BRAND IDENTITY
WHO YOU CALLIN' LIGHT?
A rival beer brand was challenging Kalik for the title of most “Bahamian” beer. We saw this as an opportunity to position Kalik as the beer that binds the nation. Using headline variations of “Dis Is How we K’lik,” we showcase Bahamian idiosyncrasies and the beer that Bahamians drink to celebrate their uniqueness.