DIS IS HOW WE K'LIK IN THE BAHAMAS

A rival beer brand was challenging Kalik for the title of most “Bahamian” beer. We saw this as an opportunity to position Kalik as the beer that binds the nation. Using headline variations of “Dis Is How we K’lik,” we showcase Bahamian idiosyncrasies and the beer that Bahamians drink to celebrate their uniqueness. 

RESULTS
344,518 Unique Facebook Users Reached
611, 423 Total Facebook Impressions over 6 weeks
Silver Addy Award for Best Social Media Campaign 

 
Screen%25252BShot%25252B2019-01-31%25252Bat%25252B1.45.09%25252BPM.jpg
 
 

DIS IS HOW WE K'LIK II