GET MONEY SMART BAHAMAS

The Central Bank of The Bahamas required a fully integrated campaign to promote national financial literacy. Get Money Smart Bahamas provides a “journey” to financial empowerment through a range of easily-digestible topics, tools and content spread across a range of platforms, from digital to social, radio, print and events.

Results over 7 months

16,000+ website page views

5,000+ website views over 30 minutes

250+ newsletter subscribers

240,000+ reach and 1,700 followers on Face book

261,000+ Twitter impressions

SUMMIT AWARDS - MARKETING EFFECTIVENESS AWARD | PLATINUM

 
 
 
 
 
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TV Commercial

Learn the language of money [explainer video]